I'm Troy Pereira, a creative technologist based in Edmonton, Canada. I take generative AI from brief to shipped product for global brands: designing the system, building the pipelines, and directing what comes out of them.

At FTR World and DEEPOBJECTS, I lead PUMA's AI Creator platform. With Manchester City, fans prompted 180,000 kit designs from more than 200 countries, a global vote picked one, and it became City's 2026/27 third kit, the first fan-designed AI kit in professional football worn on pitch and sold in store. The Marseille edition followed, and I rebuilt the platform for its next activation: generation moved from self-hosted ComfyUI onto Google's Gemini image API, with head-to-head ELO ranking, vision-model moderation, and abuse and spend controls.

That means custom ComfyUI backends, LoRA training, system-prompt design for moderation and safety, agentic engineering in Cursor, and production apps on Google Cloud. Alongside it I direct AI shot pipelines for TRYP Studios' sphere-format music films: approval gates before anything generates, provenance on every asset. The World Cup 2026 campaign with Salehe Bembury runs in parallel.

I was trained as a scientist first: M.Sc. in Pharmacology & Therapeutics. The habit that carried over is building systems that produce the same result twice.